What's Within The Scope of Paid Advertising?

By Jason Berkowitz

Updated 3 months ago

To ensure the success of a paid campaign is met, we follow a strict Scope of Work which is laid out below. Any additional work outside of the scope is subject to additional quote upon request by you.

Account Setup:

This step includes optimizing all the various account settings, such as:

  • Campaign setup

  • Ad Group setup

  • Ad Copywriting & Testing setup

  • Match Type setup

  • Extensions setup

  • Bids setup

  • Goal Tracking setup

  • Call Tracking

  • Ad Design (for display and remarketing campaigns)

  • Negative Keywords setup

  • Audience/In Market Targeting setup

Estimated time to completion: 10 business days

Monthly Engagement
Our agency’s PPC management services include the following tasks as part of monthly management:

  • Bid Management

  • Ad Placement and Targeting Adjustments

  • Geo-targeting Improvements

  • Keyword Management

  • Ad Copy Optimization and Testing

  • Landing Page Performance Review

  • Cost and Performance Analysis

  • Check In Calls/Meeting

  • Monthly Campaign Performance Report

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