What is Retargeting?


By Jason Berkowitz

updated over 1 year ago

Retargeting is effective in multiple stages of a marketing funnel.

How Does It Work?

The first step of retargeting is the implementation of a custom tracking code or pixel. This pixel is used to capture data & information about the visitor, which can be used to identify the user in a variety of platforms.

When a user is on your website, the pre-placed tracking code is triggered, placing that user into a designated audience. This audience is then targeted with specific ads, reminding them to complete the funnel journey.

Where Will The Retargeting Ads Appear?

Target Destinations

We can retarget on thousands of websites! These are just a few examples:
  • ESPN.com
  • Weather.com
  • Spotify.com
  • Realtor.com
  • Bloomberg.com
  • Google.com
  • Facebook.com
  • Yahoo.com

*We also have the ability to retarget on local websites.

We will provide monthly reporting on impressions and clicks.


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