Paid Advertising / SEM
Paid Advertising/Search Engine Marketing - Google, Facebook, Instagram, LinkedIn & Retargeting
7 articles in this collection
š Getting Started w/ a PPC Campaign
Understanding how the initial process of campaign setup works from start to finish will help the process move much smoother. The typical speed of Project Setup is roughly 10-days from the discovery call and itās our goal to keep that...
Timeline, Scope & Requests
How the setup/design/approval process will work: Google Ads Ā Ā After the discovery call, our Paid Advertising Producer will prepare the Google Ad Build. The Account Strategist will send ad build to you for approval via email. Ā Ā If edits...
What's Within The Scope of Paid Advertising?
To ensure the success of a paid campaign is met, we follow a strict Scope of Work which is laid out below. Any additional work outside of the scope is subject to additional quote upon request by you. Account Setup:This step includes optimizing all...
What is Retargeting?
RetargetingĀ is effective in multiple stages of a marketing funnel.How Does It Work?The first step of retargeting is the implementation of a custom tracking code or pixel. This pixel is used to captureĀ data & information about the visitor, which...
How Does Billing Work?
To first understand how we bill, you must first understand what's involved with paid advertising and the lingoĀ used.AdvertisementĀ PlatformThe platform which accepts sponsored/advertisements where we will create, syndicate, monitor and optimize...
Reporting & Optimization
Reporting and Optimization FrameworkTwo separate reports will be provided.A computer-generated report presenting campaign data sent on the renewal date of your campaign,A video report created by your PPC Manager explaining the data, and suggesting...
How Do You Execute Social Media Marketing (SMM)?
Just as with any paid advertising campaign, we launch the campaign after a Setup phase, which consists of target audience creation and ad approval requests.During the campaign run, we ensure that our founding principle of paid advertising are...