Paid Advertising / SEM
Paid Advertising/Search Engine Marketing - Google, Facebook, Instagram, LinkedIn & Retargeting
6 articles in this collection
How Long To Get An SEM Campaign Live?
When beginning a Search Engine Marketing (SEM) / Paid Advertising campaign, we have two phases;1. Project Setup - 10 Business DaysThis phase consists of getting your ads ready to target the audience in the best way possible. During this stage,...
What is Retargeting?
Retargeting is effective in multiple stages of a marketing funnel.How Does It Work?The first step of retargeting is the implementation of a custom tracking code or pixel. This pixel is used to capture data & information about the visitor, which...
What's Within The Scope of Paid Advertising?
To ensure the success of a paid campaign is met, we follow a strict Scope of Work which is laid out below. Any additional work outside of the scope is subject to additional quote upon request by you. Account Setup:This step includes optimizing all...
How Does Billing Work?
To first understand how we bill, you must first understand what's involved with paid advertising and the lingo used.Advertisement PlatformThe platform which accepts sponsored/advertisements where we will create, syndicate, monitor and optimize...
Reporting & Optimization
Reporting and Optimization FrameworkTwo separate reports will be provided.A computer-generated report presenting campaign data sent on the renewal date of your campaign,A video report created by your PPC Manager explaining the data, and suggesting...
How Do You Execute Social Media Marketing (SMM)?
Just as with any paid advertising campaign, we launch the campaign after a Setup phase, which consists of target audience creation and ad approval requests.During the campaign run, we ensure that our founding principle of paid advertising are...