Paid Advertising / SEM

Paid Advertising/Search Engine Marketing - Google, Facebook, Instagram, LinkedIn & Retargeting

6 articles in this collection

How Long To Get An SEM Campaign Live?

When beginning a Search Engine Marketing (SEM) / Paid Advertising campaign, we have two phases;1. Project Setup - 10 Business DaysThis phase consists of getting your ads ready to target the audience in the best way possible. During this stage,...

By Jason Berkowitz

Updated 3 months ago

What is Retargeting?

Retargeting is effective in multiple stages of a marketing funnel.How Does It Work?The first step of retargeting is the implementation of a custom tracking code or pixel. This pixel is used to capture data & information about the visitor, which...

By Jason Berkowitz

Updated 3 months ago

What's Within The Scope of Paid Advertising?

To ensure the success of a paid campaign is met, we follow a strict Scope of Work which is laid out below. Any additional work outside of the scope is subject to additional quote upon request by you. Account Setup:This step includes optimizing all...

By Jason Berkowitz

Updated 3 months ago

How Does Billing Work?

To first understand how we bill, you must first understand what's involved with paid advertising and the lingo used.Advertisement PlatformThe platform which accepts sponsored/advertisements where we will create, syndicate, monitor and optimize...

By Jason Berkowitz

Updated 3 months ago

Reporting & Optimization

Reporting and Optimization FrameworkTwo separate reports will be provided.A computer-generated report presenting campaign data sent on the renewal date of your campaign,A video report created by your PPC Manager explaining the data, and suggesting...

By Jason Berkowitz

Updated 3 months ago

How Do You Execute Social Media Marketing (SMM)?

Just as with any paid advertising campaign, we launch the campaign after a Setup phase, which consists of target audience creation and ad approval requests.During the campaign run, we ensure that our founding principle of paid advertising are...

By Jason Berkowitz

Updated 3 months ago